Rihanna’s Super Bowl performance came and went, and fans and critics are having a field day. Most people are shocked at her pregnancy announcement, while others have been picking apart her participation after turning it down years ago. The Super Bowl is not a paid gig, and many are wondering how the Fenty mogul benefitted from her participation.
According to Spotify News, performance opener “B**** Better Have My Money” had a 2,600% increase between the hours of 11 pm and midnight following the set. “Diamonds” also experienced an increase of 1,400%, to be exact. “Rude Boy” and “We Found Love” also saw spikes in streams, making the hitmaker a ton of money in the process.
She promoted her set with a line of football-themed Fenty ads as well. In a promotional slot from a week ago, Rihanna showcased her extensive line of foundations with an animated video showing white footballs being colored with various shades. “That #FENTYGAMEFACE never fumbles! 💯🏈 Start the play with a layer of #HYDRAVIZOR to tackle any SPF worries 🌞 Then, touchdown on #PROFILTRFOUNDATION for that fresh AF, soft matte flex 💪🏿💪🏾💪🏽, she said in the caption.
Her football-themed make-up is priced at $70 for the “Showstopp’r kit,” which includes samples of various items like her Fat Water serum, moisturizer, blotting powder, whipped oil body cream, and more. Rihanna took a moment mid-performance to reapply her make-up, making sure to plug her brand on the world’s biggest stage. She is also expected to see a bump in sales for her lingerie line, with the performance coming days before Valentine’s Day. Rihanna already premiered a line of merch in the build-up for the event, which has been selling out like crazy. This includes a shirt that read, “Rihanna concert interrupted by a football game. Weird, but whatever.” The sweaters retrained at over $100, with various shirts retailing in the $40 range.
My fans were expecting new music or a tour announcement following the set, which could have also generated millions for the singer. However, with baby #2 on the way, they must settle for her back catalog and Savage x Fenty for now.